Search Engine Optimization “Experts” Won’t Tell You

What is search engine optimization?

Search engine optimization (commonly referred to as SEO) is the optimization of your website’s layout, content and connections to increase it’s ranking within search engines. Each one serves a specific purpose:

Layout

Most companies offer more than one product or service and target many different types of clients. In order to reap optimal rewards from SEO, it’s critical to market each product or service distinctly. It’s also critical to consider the motivations for purchase from each of your target demographics at the same time. Our website provides info about  seo check

Content

After carefully considering and determining your website’s optimal layout, it’s important to ensure that each page targets the most relevant keywords based upon what that demographic is likely to use when searching for your products or services.

Connections

Connections refers to how many websites link to you. These links must be one-way links (not reciprocal) and must be of moderate to high quality (or at the very least not a website known for being a link farm or a spam haven). Consider the networking world, it’s who you know, and the same applies to websites. If a high-traffic, reputable company links to your website, it increases your “value” to search engines just like when you’re at a networking event and are introduced to a colleague by someone that holds authority and respect in the community.